Klarna planned a huge launch party at the Hudson Loft in Los Angeles to introduce their brand to the states. Collaborating with the team at Beacon Digital Marketing, I led the design and creation of all the immersive experiences that included multiple rooms and spaces meant for gathering, photos, shopping and meeting the brand in a really fun environment. From conceptualizing and designing the entire exterior of the building to creating beautiful interior experiences (including melting ice cream across an entire rec room) I also designed all the print and web collateral that really encapsulated Klarna's quirky personality. The project included my favorite: neon lights. It was really cool creating an unforgettable and immersive launch party experience and it’s one of my favorite projects to date.