GiveWillow was created to offer grieving families a more thoughtful and supportive way to navigate the overwhelming logistics that follow a loss. The goal was to design an intuitive and gentle funeral registry platform that makes it easier to ask for support while honoring the emotional weight of each user’s journey. Building from the logo they provided, I designed the branding, web experience, social, custom apparel, and packaging with a focus on clarity and, more importantly, care for people who are grieving.

Visit GiveWillow here.