Klarna hosted a large-scale launch party at Hudson Loft in Los Angeles to introduce the brand to the U.S. market. Partnering with Beacon Digital Marketing, I led the design of the immersive, multi-room experiences for gathering, photos, shopping, and brand interaction, bringing Klarna’s quirky personality to life. From the exterior takeover and interior installations to print, web collateral, and really fun moments like a melting ice cream-themed room, it’s still one of my favorite projects to date!

klarna branded cornhole game
klarna website design by monica o
a large green room with a painted ice cream spill
klarna branded aesthetic room with white neon signs, faux fur rug, beautiful golden arch shelves filled with products
A gold ornate picture frame displaying a Klarna advertisement with blurred flowers in the foreground.
Mural with "@klarna.usa #smooothsessions" on a brick wall with electrical boxes and a plant nearby.
Street view of a building with large storefront windows displaying colorful fashion posters and Klarna branding. A black car is parked on the street with a parking meter nearby. The building has brick walls and large industrial-style windows above.
glittery green packaging pr box design
Empty event space with clear chairs, a beige sofa on a stage, gold curtains, and a chandelier, featuring two screens displaying promotional content.
Elegantly decorated bar setup with a white counter, floral arrangements, and rows of glassware on shelves, set against a backdrop of beige curtains and brick walls.
photo of hudson loft with klarna branding on the outdoor wrap
A modern living room featuring a round wooden coffee table with a floral arrangement, surrounded by beige sofas with green gift boxes. A large potted plant is in the corner and the floor is covered with a light-patterned rug.
Modern living room with tan chairs, green boxes on wooden table, white sofa, and woven rug.
Framed drink menu next to floral arrangement and candles on white table.
two men wearing pink velvet suits standing under a floral arrangement at the entrance of klarna's party
Corner view of a large, historic brick building with tall windows and colorful advertisements. Street signs indicate the intersection of 9th Street and Hope Street. Several cars are parked along the street. Green trees line the sidewalk.
a dog standing in front of a golden curtain in between an oversized shopping bag and retro gold phone

All photos © Vanessa Tierney Photography