MOOD set out to redefine what a supplement and drink powder brand could look and feel like, something vibrant, modern, and full of personality in a space often dominated by clinical or overly minimalist aesthetics. The goal was to develop a bold and cohesive brand identity that felt elevated, playful, and approachable. From the branding to the e-commerce site and packaging, every aspect of the branding was designed to spark curiosity, and honestly just make you feel something!