A winter makeover for Precipice Coffee inspired by the trails, textures, and slow pace of Ellsworth, Maine. We leaned into hand-drawn elements along with a more grounded, outdoorsy palette to bring the brand closer to its roots. The refresh reflects the feeling of stepping into the woods with a warm cup in hand. We wanted to keep it simple, local, and nostalgic, while still keeping things clean and modern.

Visit Precipice Coffee here.

Logo for Precipice Coffee featuring pink boots, small trees, a coffee cup, and text "Precipice Coffee" and "Solar roasted in Maine" on a dark blue background.
A website homepage for Precipice Coffee displaying coffee packages, brewing equipment, and various coffee products and merchandise, with sections for coffee roasts, merchandise, and baked goods, featuring earthy and green color schemes.
Green background with pink text at the top saying "Shop Our Most Popular Roasts". Three coffee bags are displayed side by side. The first bag is labeled "Guatemala" with a blue label, and a small orange star graphic. The second bag is labeled "The Fog" with a green label and a small tree graphic. The third bag is labeled "Quietside Decaf" with a purple label and a small coffee mug graphic. Each bag has a description and a green "Shop Now" button below.
Collection of eight bags of coffee with different regional labels on dark background with small leaf and coffee cup icons.
Packaging of Precipice Coffee Quietside Decaf with a label showing Maine location, roast level, flavor notes, and a colorful logo featuring hiking boots, trees, and a coffee cup, next to a website displaying various coffee products and merchandise.