A winter makeover for Precipice Coffee inspired by the trails, textures, and slow pace of Ellsworth, Maine. We leaned into hand-drawn elements along with a more grounded, outdoorsy palette to bring the brand closer to its roots. We wanted the refresh reflects the feeling of stepping into the woods with a warm cup of coffee in hand. We kept it simple, local, and nostalgic, while still keeping things clean and modern.

Visit Precipice Coffee here.

Collection of eight bags of coffee with different regional labels on dark background with small leaf and coffee cup icons.