Precipice Coffee wanted a brand identity that captured the vibrant, fun energy of their Maine-based coffee and pie shop while subtly nodding to their Philly roots. Our goal was to create a bold and approachable visual language that reflected their love for the local Maine community, playful, welcoming, and full of personality, while incorporating touches of Philly pride through the use of kelly green (Go Birds!).

Visit Precipice Coffee here.

Collage with green and pink blocks featuring playful text and a smiling coffee cup illustration. Text includes phrases like "precipice coffee + pie," "pie!" repeated, and "come over, I'm making coffee."
Coffee package labeled 'precipice coffee' next to a pie topped with flowers, on a green background with decorative text and border.
A webpage displaying the Precipice Coffee + Pie brand with various sections. The left side features their logo, navigation links, and coffee packaging images against a green and pink background. The right side showcases pies and customer reviews with a green and white color scheme. The page promotes solar-powered coffee roasting in Ellsworth, Maine, and highlights the use of local ingredients.
Website design for a coffee shop featuring images of a Bellwether coffee roaster, coffee beans, and the shop's exterior. Text sections describe the sustainable roasting process, the shop's location in Ellsworth, Maine, and the availability of online ordering.
A promotional flyer for a solar-powered coffee subscription service on a light blue background, featuring pricing options and a whimsical clock illustration. A small pastry with flowers is placed beside the flyer.
Precipice Coffee bags on light green background
Three vertical banners displaying 'Precipice Coffee + Pie' with illustrations of solar panels, a smiling coffee bean, and a map of Maine. Text highlights solar power, zero emissions, organic and gender equity coffees, and roasting in Maine against a sky background.
Two promotional flyers for Precipice Coffee + Pie, featuring solar-powered coffee roasting and organic sourcing in Ellsworth, Maine. One flyer highlights wholesale coffee and local ingredient pies available online, while the other mentions solar installation updates. Both flyers promote coffee subscriptions, free shipping, and farmers market events, with coffee beans as decorative elements.
Flyers advertising a "U-Pick Bouquets" event with floral illustrations, featuring blue and yellow flowers on a dark background. Event details: July 30, 2023, 10 AM - 12 PM at 56 Deane Street, Ellsworth, ME, with a price of $75 including coffee and snacks.
fun, illustrated precipice coffee holiday sticker set on a light green background